Kalikalathinoru Kaithangu — An ASAIC Initiative

Kalikalathinoru Kaithangu (A Helping Hand for Playfields) is ASAIC’s pledge to give back to the grounds that shaped us. It is our way of keeping Kerala’s playfields alive and vibrant. There was a time when Kerala’s fields rang with whistles, cheers, and joy. Today, many lie silent. ASAIC seeks to breathe life back into them — restoring their glory and giving new hope to young talent.

Through this initiative, alumni step forward as mentors, guiding young players. Silent grounds are restored with equipment, coaching, and renewed energy, turning them once again into excellence. This is more than an initiative. It is a promise to keep the flame of sport burning, so the voices and cheers of Kerala’s playfields are never lost.

In the past three years, we have extended support to several sports clubs and academies across Kerala. These clubs are actively engaged in training young talent and promoting different sports at the grassroots level. Our support has helped strengthen their activities and provide better opportunities for athletes. In addition, We have also supported many individual athletes through sponsorship and distribution of sports kits considering their performance and requirement of assistance.